In a world where digital advertising surpassed traditional advertising in 2016, brands still need to adapt to this new reality. Digital Transformation is a must for (almost) all companies to survive, however still many of them are struggling to find their digital way forward. While working in the digital space for over 12 years, I have seen many changes in the industry, and helped many clients improve their digital presence.
In a world where digital advertising surpassed traditional advertising in 2016, brands still need to adapt to this new reality. Digital Transformation is a must for (almost) all companies to survive, however still many of them are struggling to find their digital way forward. While working in the digital space for over 12 years, I have seen many changes in the industry, and helped many clients improve their digital presence.
In this session I will share why digital transformation is still a very relevant topic for both us as digital agencies and our clients. I’ll cover the status quo in the digital landscape and examples of brands that are on top of their digital game, and brands that failed to stay ahead of the curve.
Finally, based on current trends I will share low-level, practical tips of how we, as Drupal developers, can help our clients with their own transformation.
